What Germany offers the world
Other countries would love to import Germany’s economic model. But its way of doing things is a lot less amenable to export than the wares it produces
THE European Central Bank controls Europe's currency from Frankfurt, Germany's financial centre. Beckhoff Automation, in a bucolic corner of Westphalia, controls the bank. Or more precisely, its devices control the bank's lighting and ventilation. Other Beckhoff gizmos raise the curtain and dim the lights at Milan's Teatro alla Scala. Yet more are embedded in luxury sailboats, in dancing fountains outside Las Vegas hotels and in half the wind turbines made in China.
Omnipresent but obscure, family owned but by no means puny, Beckhoff is among thousands of “hidden champions” that account for much of Germany's prowess as a manufacturer and exporter. Its sales leapt 34% to €465m ($608m) last year. It is aiming for €2 billion by 2020. Beckhoff exports more than half its output. But its manufacturing is mainly in high-wage, rule-bound Germany.
Largely thanks to its Beckhoffs, Germany looks like a bright exception to the dispiriting rule among developed economies. True, its economy contracted more than those of most rich countries during the 2008-09 world recession (see chart 1). But the jobless rate rose by less than in all the others, peaking at 7.9%. And nobody talks about downgrading Germany's AAA credit rating; it can borrow money for practically nothing.
Envy and emulation
Not all the news is good. The economy shrank in the final quarter of 2011; and even if first quarter figures do not reveal Germany itself to be in recession, its economy will continue to suffer the drag of recession elsewhere in the euro area and a slowdown in developing countries. But just 1% growth is enough to create jobs, according to Bert Rürup, a former chairman of the government's council of economic “wise men”. In a book written with a journalist, Dirk Heilmann, “Fat Years: Why Germany has a Brilliant Future”, he giddily predicts that by 2030 Germany will become the world's richest large country in terms of income per head.
Such success does not bring universal admiration. Germany is hated in parts of Europe for demanding growth-crushing austerity as the price for supporting the euro. Greek tabloids have depicted Angela Merkel, the chancellor, in Nazi uniform. A current account surplus larger than China's as a share of GDP is a badge of pride for many Germans (see chart 2). But economists such as Simon Tilford of the Centre for European Reform (CER) accuse them of “fetishising exports” while low wage growth depresses their demand for goods from other countries. When in 2010 Christine Lagarde, then France's finance minister and now head of the International Monetary Fund, questioned whether Germany's export-dependent model was “sustainable” she spoke for many.
Yet there is also a great deal of admiration. Spain's education minister is looking into Germany's “dual system” of vocational training, which combines classroom instruction with work experience. John Cridland, director of the Confederation of British Industry, wants Britain “to have its own version of the German Mittelstand”, ie, firms like Beckhoff. Nicolas Sarkozy began his campaign for re-election as France's president sounding as if he would gladly swallow the model whole. Germany prioritised “jobs, jobs, jobs,” he said. “If it worked for them, why wouldn't it work for us?”
But is the model copiable? After a few days in East Westphalia-Lippe (now marketing itself to the world as OWL) you wonder. Beckhoff and its peers have global ambitions but their business culture has deep provincial roots. They look back as much as forward. “We have existed since 1825 and have been doing the same thing since then,” says Dieter Brand, chairman of the Sparkasse, or savings bank, in Bielefeld, the region's biggest town. In some senses the same is true of his corporate customers. Germany may have reformed and rearticulated its model in recent years. But the underlying skeleton is ancient, and perhaps inimitable.
